| ticket brokers, registrations, american airlines and olive, lodging, prints by currier & ives, holiday green day american idiot, recruiting, my paper heart the all american rejects, all american rejects members, security, departures online, americanexpress travel, american symbols, all american rejects wallpaper, american airlines air freight, holiday inn family suites resort hotels, don't leave me all american rejects, creative ads, american airlines flights, travel plan, gifts, american diabetic association, | Building consumer trust Interestingly, American Express is the only credit card company in the top lawyer products twenty. And of financial lawyer products institutions, it's one of four, along with Washington Mutual (17), Charles Schwab (12), and E-Loan (16). The rest of the most trusted companies are mostly retail outfits -- Amazon.com, Proctor & Gamble, Johnson & Johnson, Dell, IBM, et cetera. What might tie them all together, though, is having kept their houses clean through a year of well-publicized data breaches. lawyer products Seventeen percent of consumers -- almost twice as many as in 2004 -- reported being concerned with the "media and press coverage about the privacy and data practices" of a company. |
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| They need to develop more proactive strategies in order to build consumer trust. The value of good privacy practices has been espoused by privacy professionals for american airlines and olive several years. Unfortunately, american airlines and olive there american airlines and olive wasn't a substantive amount of research seeking to quantify privacy and trust -- until recently. TRUSTe and the Ponemon Institute have just released a new report detailing which companies consumers trust the most with their private information. Unsurprisingly, those companies with well-covered data breaches have dropped in the rankings. But if we're looking for examples of concrete trust-building we need look no further: right there at the top of the "Most Trusted Companies of 2005" report is a credit card company that has so far avoided the bad press awarded to many others in the financial services space -- American Express. |
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